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Fondazione CRC Donare / Barolo en Primeur 2023
Charity Auction

Barolo en Primeur 2023


Barolo en primeur 2023

In the scenographic context of the Grinzane Cavour Castle, on 27 October 2023, and in simultaneous connection with New York and London, the third edition of the charity auction to raise funds took place in favor of individuals and projects in the non-profit field, conducted by the house auction house Christie’s.

The third edition ended with the collection of over 877,000 euros, which financed 19 charitable projects.


Photo Gallery – Press conference

Barolo en primeur 2023

In the spectacular setting of the Grinzane Cavour Castle, in live streaming with London – new for 2023 – and with New York, in the presence of Antonio Galloni, world-renowned wine critic and Vinous CEO, on October 27, 2023 the third edition of the charity event to raise funds for non-profit organisations and projects will take place under the careful direction of Christie’s auction house. The first edition, held in October 2021, raised over 660,000 euros, with which 17 charitable projects were financed. In the second edition in 2022 over 834,000 euros were raised, 20 charitable projects were financed and, thanks to the generosity of the producers who made their bottles available, the historic Oenological School of Alba was supported. Also this year, the proceeds will be donated to social projects and initiatives, in the fields of health, research, the arts and culture, as well as schemes promoting social inclusion and the safeguarding of the Italian cultural heritage. Barolo en primeur is a social responsibility project promoted by the Cassa di Risparmio di Cuneo Foundation, in collaboration with the CRC Donare Foundation ETS and with the Consortium of Protection of Barolo Barbaresco Alba Langhe and Dogliani: a charity auction in aid of socially useful projects in Italy and abroad, offering this year 12 barriques of a prestigious wine such as Barolo still being aged in the barrel.

When the wine will have completed the ageing process, in 2026, each barrique will yield around 270 bottles, which will be numbered and marked with a label specially created by an internationally renowned artist. In the previous edition, in addition to the barriques, were auctioned 10 municipal lots made up of the finest bottles of Barolo
and Barbaresco
produced by the wineries belonging to the Consortium of Protection of Barolo Barbaresco Alba Langhe and Dogliani, coming from harvest 2021.

This year the 10 municipal lots are again confirmed, while the number of large formats provided by the producers who joined the project is growing considerably. In fact, a total of 1034 bottles of 0.75 lt, 242 of 1.5 lt and 61 of 3 lt were collected. Barolo en primeur is confirmed as a noble and concrete initiative to promote Barolo and its territory and to support various socially useful projects in Piedmont, Italy and around the world.

News of the third edition

The auction of municipal lots will begin online as early as Friday 6 October, thus extending the time frame for submitting offers, available to anyone who wishes to participate on the site:

The closing will, however, always take place on 27 October at the Grinzane Cavour Castle, once again marked by the iconic hammer blow of Cristiano De Lorenzo, director of Christie’s Italia.

The oenological project

The Gustava Vineyard is a piece of land of almost 4 hectares extending over the slopes of the hill of Grinzane Cavour Castle, already planted with vines when the property belonged to Count Camillo Benso.
With the aim of producing top quality Barolo in this historic vineyard, the CRC Foundation – its owner – has involved Donato Lanati’s Enosis Meraviglia Laboratory. Donati has been tasked with overseeing the whole production process, from the ripening of the grapes to the vinification and subsequent ageing in the bottle.
A Steering Committee was also set up to define the guidelines for showcasing the vineyard and the grapes produced. The Committee is chaired by Matteo Ascheri, President of the Consortium of Protection Barolo Barbaresco, and comprises Vincenzo Gerbi, Professor Emeritus of the University of Turin and Vladimiro Rambaldi, Sole Director of the Agenzia di Pollenzo S.p.A. in addition, the researcher Anna Schneider (of the National Research Council – Institute for the Sustainable Protection of Plants) has collaborated on the project.
The renowned wine critic, Antonio Galloni, has been fundamental to the project. He captured the essence of each of the barriques in an innovative Non-Fungible Token (NFT).
Galloni tastes more than ten thousand wines each year and provides his insight to readers around the world in his highly influential publication, Vinous. Many of these wines are tasted while still in barrel, with Galloni using his considerable experience and expertise to extrapolate their future potential. In the context of Barolo en primeur 2021, Galloni has tasted each of the barriques and published his tasting notes in Vinous, so that bidders can read his opinion about how these rare wines capture the essence of Barolo and, in particular, of the Gustava Vineyard. Galloni’s tasting notes not only describe the wine at the specific moment it is tasted, but also anticipate its likely evolution. An image of Galloni’s description for each wine has been coined as an NFT, a unique digital resource designating the properties of a particular virtual object. As such, in addition to owning the wine itself, those who receive the barriques will own the actual image of Galloni’s tasting note describing the unique attributes of the wine.

The event

With this operation, the only one of its kind, CRC Foundation has created a charity event at national and international level, focusing on a territory, its beauties and singularities, creating an innovative event that can generate important social benefits.

Ezio Raviola – President of the Cassa di Risparmio di Cuneo Foundation

The Barolo en primeur charity event is not only of great historical and social importance, but is also highly significant for the Barolo wine sector, which is projected at an international level.

Matteo Ascheri – President of the Consortium of Protection of Barolo Barbaresco Alba Langhe and Dogliani

The Barolo en primeur event represents an initiative of high scientific, educational and human value, capable of combining various aspects: the promotion of the wine-growing area, of which the vineyard is the mainstay, research with in-the-field teaching and the important social aims pursued by the CRC Foundation.

Donato Lanati – Oenologist

The event offers collectors an unprecedented chance to participate in a major philanthropic initiative and receive the benefit of a barrel of a 2020 vintage Barolo, made from a specific plot of land within a historic vineyard. Bidders should be encouraged by the rarity of the wines, the specially commissioned artwork and the charitable causes involved. It all adds up to making this a very special occasion.

Antonio Galloni – Wine critic and Vinous CEO

Vigna Gustava

With the acquisition of the Cascina Gustava Vineyard in 2019 – the genesis of the Barolo en primeur operation – the Cassa di Risparmio di Cuneo Foundation launched an important social project which:

• integrates local development, territorial community involvement, training and economic and social values;
• promotes on-the-job training for the students of the Umberto I High School or the Alba Wine School;
• contributes to supporting socially useful projects, raising funds for “good causes” represented by non-profit organisations that share the aims of this initiative;
• showcases one of the assets of excellence of the Barolo territory, wine production, famed throughout the world, thanks also to a project that is unprecedented for Italy, that is, the auctioning of wine en primeur for solidarity purposes.

The surface of the Gustava Vineyard planted with Nebbiolo has been divided into four macro plots, according to altitude and exposure. Two different criteria were adopted for gathering the grapes during the 2020 harvest: the first was to identify the historical vines planted over 50 years ago, in order to vinify the grapes separately from the younger ones; the second criterion, on the other hand, was to harvest the remaining grapes in the vineyard by micro-zones.

This method of precision harvesting shows how the potential of a wine, in addition to exposure and climatic and seasonal trends, depends mainly on the ability of the vine roots to enter into symbiosis with the micro-organisms present in that specific portion of land, enabling the plants to absorb micro-elements and organic substances, which are different from the adjacent micro-areas, on which the organoleptic differences and, even more so, the longevity of the wine produced will depend. The wines are beginning the ageing phase in which the link between tannins and anthocyanins evolves, aimed at achieving colour stability and brightness. Although it is too early to judge the characteristics of the wine that will be obtained, important differences are already evident both between the wines obtained from the historic vines, compared to the younger ones, and, above all, between the wines obtained from the different micro-zones, highlighting the fact that the vineyard is a complex mosaic of parcels, each with its own clear and specific personality.

The Barolo icon and its territory

The Piedmontese territories of Langhe-Roero and Monferrato are a popular national and international wine tourist attraction, an extraordinary example of the perfect integration of man and the environment, recognised by UNESCO, which has decided to award these territories World Heritage status, the first acknowledgement in the world of a wine-producing area.

The territory of Barolo has become one of the most internationally appreciated wine tourist destinations, inspired by the iconic nature of the wine that bears its name and the rediscovery of the beauty of the area.

Barolo, with its extraordinary international reputation, is already the driving force behind the promotion of the area, also on account of the work of the Barolo Barbaresco Alba Langhe Dogliani Consortium, which for over seventy years together with its producers has been a leading player in the technical, economic and social development of the Langhe wine-growing region.

This is the context in which Barolo en primeur is set, a unique event that aims to promote the remarkable nature of this wine and its territory at an international level.

The social value

The barriques associated with the charity event Barolo en primeur 2021 are unique, in a limited number of exemplars, and contain a wine with distinctive characteristics that will not be found in any other bottle, as confirmed by the oenologist Donato Lanati and the wine critic Antonio Galloni. This is the case with the 15 barriques that take centre stage at Barolo en primeur 2021.

These are barriques with a high social value, which will be gifted in this major charity initiative, thanks to which it will be possible to support numerous initiatives and bodies operating in the non-profit field.

A wine, therefore, that is an expression of a territory and its ability to work together in support of programmes of general and social interest.

Project partners

Location: Grinzane Cavour
Date: October 27, 2023
Duration: 1 Day